Key highlights

• SportKompas isn't just an algorithm; it's a journey of self-discovery for children. Through two innovative tests, 'I Do' and 'I Like,' we've harnessed the power of science to pinpoint a child's natural aptitude and preferences for sports. This results in personalized recommendations, a tailored roadmap to sports tailored precisely to their liking.
• But it's not just about data and algorithms. It's an all-encompassing experience, meticulously designed to engage children. Meet Sporti, a charming blue astronaut who takes children on an interstellar adventure, revealing their unique "sportheelal" at the journey's end.

Challenge

Our primary challenge was clear

We create a tool that was scientifically robust yet fun and engaging for children. We needed to ensure SportKompas was accessible to everyone, transcending cultural and gender boundaries. It had to be more than a utility; it had to be a source of inspiration for budding athletes.

To the galaxy and beyond

SportKompas had more than one clear user

So we collaborated closely with various stakeholders, including parents, children, physical education teachers, municipalities, and researchers. We maintained scientific rigor, simplified the testing process for non-experts, and ensured that SportKompas was not just useful but a joyful, stimulating experience for kids.

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^{SportKompas is a testament to our relentless ambition. We've blended science and imagination, crafting an experience that empowers children to explore and dream. Welcome to the future of sports discovery.}
_{Studio Dott}

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01

Branding

SportKompas isn't just an app; it's a compass guiding young athletes toward their true passions. Our logo is more than an image; it's a literal interpretation of a compass, symbolizing direction and trust. The SportKompas brand family is versatile, with the potential to branch into subbrands, each delivering unique experiences. And above all, SportKompas exudes trust, underpinned by its scientific foundation.

02

Storytelling

Step into the world of Sporti, a whimsical extraterrestrial companion who embarks on an adventure through the sportheelal – a universe filled with sports planets waiting to be discovered. This thrilling narrative engages children, making their journey of self-discovery unforgettable. From start to finish, our storytelling remains consistent across all touchpoints of the product, ensuring a seamless and enchanting experience.

03

I Like

"What sports do you enjoy?" With Sporti's playful demonstrations, children express their delight in specific movements. Behind the scenes, a sophisticated algorithm translates these preferences into concrete sports recommendations, igniting the spark of passion.

04

I Do

Embark on a captivating voyage of self-discovery, making stops along the way to measure your true athletic abilities. All these elements seamlessly come together in a meticulously designed box, ready to hit the road.

05

Science approved, data based

In collaboration with the University of Ghent and HAN, SportKompas is grounded in rigorous academic research. It's not just an app; it's a scientific breakthrough. The results aren't locked away but flow back to universities for further exploration, underscoring our commitment to continuous improvement.

Awards

Henry van de Velde Gold Winner

Our dedication to excellence didn't go unnoticed. SportKompas received accolades and awards, but the true impact lies in the smiles of countless children who discovered their sporting passions. It's a game-changer for parents, physical education teachers, municipalities, and researchers alike. The data shows increased sports participation, happier kids, and a brighter future for sports.