In the 7th and 8th editions, our CEO Pieter Lesage engages in insightful conversations with Geert Vromman, CEO of Cropland, a trailblazer in Artificial Intelligence. Together, they delve into Cropland's strategic shift towards a scalable business, highlighting the pivotal role of Studio Dott as a collaborative partner
For this challenge, Studio Dott adopts a 360-degree approach to design, seamlessly integrating service, digital, and branding solutions. Understanding the landscape, we recognized the importance of switching from a project-centric to a licensing business model, guiding Cropland in shaping this idea. This shift towards recurring revenue solutions addresses the common challenge of perpetual project sales, a significant hurdle in the project-based business landscape. Our collaboration with Cropland is more than a business model transformation; it's a redefinition of branding aesthetics, demonstrating the effectiveness of strategic design in fostering business growth and innovative service offerings.
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